7 best email tracking tools ÂĪll tools have the same fundamental functions, but with different email tracking features here and there. Open rate is just one of six email tracking metrics you can typically monitor with email tracking software. That request lets you know the recipient read your message â which contributes to your open rate in an email campaign. When the recipient opens the email, their email provider has to send your provider a request to open the image. Some products offer email tracking as one feature within a larger product ecosystem, like a CRM or email marketing tool, but all email tracking tools include the above.Įmail tracking tools insert a tiny image, called a tracking pixel, into an email. What are email tracking tools?Īt the most basic level, email tracking tools are software used by sales teams, marketers, customer success teams, and small businesses that trigger alerts, collect data, and provide insights on success metrics â like open rate and response rate. Weâve gathered our favorite email tracking tools, their key features, and their pros and cons to help you upgrade your tech stack. When you find an email tracking tool that fits your strategy and workflow, you can increase email open rates and click-through rates to maximize ROI.
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